ImmoScout24

A new homeowner experience

Services Provided
  • Conception
  • User-Experience Design
  • User-Interface Design
  • Conversion Rate Optimization
Services Provided
  • Conception
  • User-Experience Design
  • User-Interface Design
  • Conversion Rate Optimization
Context

In my 2+ years working with ImmoScout24, I mainly focused on helping homeowners to make educated decisions about their properties.

20+ User Interviews, weekly workshops and co-creation sessions helped us to validate our concept on how to win back homeowners.

Problem

Homeowner services are cluttered across platform, too little guidance and recommandations to help the user tackle their tasks as homeowner.

Objective

Create a new area with a holistic structure for products, informations and content so that homeowners are able to make educated decisions for their properties.

Discovery

Within a 3 month long discovery we identified how the majority of homeowners see their Jobs-to-be-Done around managing, renting-out or selling their properties.

Understand

I supported creating a holisitic homeowner navigation, participated in several iterations of user-interviews where we used card sorting and tree testing to determine the right services, informations and tools at the most needed time within their ownership experience.

Create

From there we created our first wireframe concept which was tested again and with the feedback from our users, we iterated until we had a high fidelity prototype that later was the base and vision for the new homeowner world.

Let's talk

Contact

I am exited to talk about how I can support you with your products.
hello@thilo.design

Lausitzer Platz 6

10097 Berlin

+49 162 71 53 770