Guiding Entertainment

RTL+ had four or five subscription tiers depending on the market, each with different content, device limits and features. The offer page was trying to show all of it. People couldn't tell what actually mattered for their decision. I worked on the information architecture to surface the factors that actually drive the choice and ran A/B tests on different presentations. The finding: people focus on one or two things and ignore the rest. Most of the detail was noise. The redesign pulled back and let the key differences do the work.

The account management system needed to handle a lot of different states: single users, multiple profiles, family accounts with a max package and a shared music profile on top. Three different navigation structures depending on what you have, all accessed from the same entry point. I mapped each scenario and designed a navigation architecture that could flex across all of them without resorting to separate flows. The work was based on existing user feedback and studies RTL had already run. Testing was cut short before we could run more iterations, so the concept was handed over at a solid base rather than a finished system.

Offer page conversions went up. Support tickets about account setup went down. The account management concept was handed off, not fully launched.